Senior Director of Digital Marketing and Martech

Company: Milliken and Company
Location: Spartanburg
Posted on: May 28, 2023

Job Description:

COMPANY OVERVIEWMilliken & Company is a global manufacturing leader -whose focus on materials science delivers tomorrow's breakthroughs today. From -industry-leading molecules to sustainable innovations, Milliken creates products that -enhance people's lives and deliver solutions for its customers and communities. Drawing on thousands of patents and a portfolio with applications across the textile, flooring, chemical and healthcare businesses, the company harnesses a shared sense of integrity and excellence to positively impact the world for generations. Discover more about Milliken's curious minds and inspired solutions at milliken.com and on Facebook, Instagram, LinkedIn and Twitter. - -POSITION TITLE Senior Director of Digital Marketing and Martech -COMPANY OVERVIEWMilliken & Company is a global manufacturing leader -whose focus on materials science delivers tomorrow's breakthroughs today. From -industry-leading molecules to sustainable innovations, Milliken creates products that -enhance people's lives and deliver solutions for its customers and communities. Drawing on thousands of patents and a portfolio with applications across the textile, flooring, chemical and healthcare businesses, the company harnesses a shared sense of integrity and excellence to positively impact the world for generations. Discover more about Milliken's curious minds and inspired solutions at milliken.com and on Facebook, Instagram, LinkedIn and Twitter. -POSITION OVERVIEWAs the Director of Digital Marketing and Martech, you will lead development and optimization of our enterprise digital marketing ecosystem to help build our brand, generate leads, and optimize the customer experience. You will work together with marketers and IT across the company to continuously refine digital roadmap including evaluation of our marketing technology stack--considering existing and helping to implement new tools/platforms to optimize efficiency, efficacy, and ROI. -This role requires global thought leadership with a detailed understanding of advanced digital marketing practices and customer experience (e.g., content management, campaign management, website management, personas, customer journeys, marketing automation, my account, eCommerce) as well as the tools, systems, and underlying data that enables them. You will be a key player in helping us transform how we operate today to be a more digital-first, customer-centric organization for the future. -This position is based out of our corporate headquarters in Spartanburg, SC and offers flexible mix of in-office and remote. - It reports to the CMO and will be a part of the CMO's leadership team. This role has direct reports and partners with a larger team of marketing and IT partners to support key enterprise initiatives. -JOB RESPONSIBILITIES--- - - - - - - - - - Strategy: Guide the vision through staged execution of our digital marketing technology strategy. Digitally-enable our brand and content owners to deliver on our business objectives and support them in optimizing how they use these tools to deliver an improved customer experience and stronger results.--- - - - - - - - - - Marketing Technology: Evaluate existing Martech tools, drive optimized usage of those tools, and ensure they are integrated as needed with foundational platforms--Sitecore DXP (Marketing), Salesforce CRM (Sales), and SAP ERP (Finance). Help design, implement, and manage new marketing technology solutions.--- - - - - - - - - - Leadership/Collaboration: Work in harmony with marketing leaders across the company, IT, and other key stakeholders; demonstrate positive leadership with the ability to listen, collaborate, and flex leadership style to build trust and consensus. - --- - - - - - - - - - Management: Oversee the day-to-day management of existing digital tools--website digital experience platform, marketing automation, sales enablement, media monitoring, analytics, SEO, and other tools. Define content management protocols and guide marketers to help deliver successful digital marketing campaigns. - Ensure backlog is prioritized and manage budgets for digital marketing efforts.--- - - - - - - - - - Implementation: Partner with IT to implement new technology including selection of tool and 3rd party partner if needed, blueprinting, development, testing, and analysis. Current digital roadmap includes new marketing automation, my account, and eCommerce platforms over the next 3-5 years.--- - - - - - - - - - Customer Experience (CX)/Insights: Coordinate with CX Lead on personas and customer journey mapping development to effectively identify key customer pain points and key experience opportunities; use those insights to aid in prioritization of digital initiatives.--- - - - - - - - - - Governance: Lead the maintenance of a digital marketing playbook with guidelines, best practices, and repeatable processes to provide 'freedom within a framework' for marketers while ensuring we don't have a proliferation of digital tools and that our customer data is clean. Leverage playbook to continuously build speed, quality, agility, and flexibility for the enterprise.--- - - - - - - - - - Analytics: Leverage digital analytics tools to drive continuous optimization, measure progress against KPI benchmarks and targets, and report on key metrics to gain support for improved performance.--- - - - - - - - - - Training: Provide support for marketers across the organization on existing digital tools including best practices, developing training on new digital tools, and driving overall adoption of agile methodology. -QUALIFICATIONS - REQUIRED--- - - - - - - - - - Subject matter expert with 10+ years of hands-on experience and comprehensive knowledge of digital marketing and martech tools with measurable results --- - - - - - - - - - 3+ years' experience managing others--- - - - - - - - - - Bachelor's Degree required--- - - - - - - - - - Experience working in a matrixed organization and shared service model--- - - - - - - - - - "Big Picture" thinker with holistic, global, omni-channel point of view and creative problem-solving ability even with ambiguity; experience with China's Great Firewall challenges--- - - - - - - - - - Highly strategic thinker with the ability to quickly establish credibility across all levels of the organization, impact decisions through formal and informal influence, and create alignment between teams--- - - - - - - - - - Familiarity with our current digital ecosystem vendors a plus--Sitecore, Salesforce, HubSpot, Highspot, and others--- - - - - - - - - - Client orientation with a natural disposition towards collaboration --- - - - - - - - - - Ability to inspire, motivate, train, and enable others to incorporate new processes, practices, and tools into their daily work--- - - - - - - - - - Strong analytic capabilities with the ability to leverage data, customer, and business insights, as well as analytics tools to drive productive action--- - - - - - - - - - Ability to clearly and succinctly 'tell a story' in either day-to-day or senior management meetings; strong PowerPoint and data visualization skills are key--- - - - - - - - - - B2B and Agile methodology experience a plus

Keywords: Milliken and Company, Spartanburg , Senior Director of Digital Marketing and Martech, Accounting, Auditing , Spartanburg, South Carolina