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Analyst Marketing Analytics

Company: Advance America
Location: Spartanburg
Posted on: July 12, 2019

Job Description:

OverviewOur Marketing Analytics team is looking for an analyst to help support our marketing acquisition channels for our growing storefront and online portfolio. This position reports to the Chief Analytics Officer and is responsible for marketing model development, evaluating effectiveness, helping to refine selection criteria, and communicating with the marketing department. The work will involve developing statistical machine learning models as well as developing strategies and experimental designs. The role will be located in either our Spartanburg, SC or our Wilmington, DE office.Responsibilities

  • Marketing Campaign Development – Develop and implement direct mail marketing campaigns to drive new and returning customer performance. This includes making data-driven recommendations through modeling and selection strategies to improve the efficacy of marketing campaigns.
  • Testing Iteration – Develop robust A/B and multivariate testing programs to optimize direct mail performance and evaluate portfolio marketing selection strategy, including frequency, offer, and target audience.
  • Optimization-Focus – Manage daily & monthly optimizations for portfolio marketing, ensuring optimal volume within acceptable unit economic targets.
  • Communication & Collaboration – Work cross-functionally with product, information technology, legal, and compliance teams for current direct mail marketing initiatives and to launch new marketing initiatives.

    QualificationsEquivalent Education Level Required: Bachelor's Degree in a quantitative field of study (Advanced Degree preferred).

    Experience Required: 1 – 3 years preferably with experience in developing machine learning models in the direct mail and digital marketing environment.

    Knowledge Required:

    • Experience modeling in SAS, R or Python and SQL proficiency
    • Exposure to analytics dashboards such as Tableau and/or PowerBI
    • Ability to combine data from multiple sources and manipulate to analyze and interpret business performance
    • Excellent written and verbal communications skills as would be needed to communicate in person, by phone, and through email
    • Adaptability and flexibility to changing environment; and comfortable working in a dynamic, fast-paced environment.

      Physical Requirements: Sitting for long periods of time; standing occasionally; walking; bending; squatting; kneeling; pushing/pulling; reaching; twisting; frequent lifting of less than 10 lbs., occasional lifting of up to 20 lbs.; driving and having access during the workday to an insured and reliable transportation; typing; data entry; grasping; transferring items between hands and/or to another person or receptacle; use of office equipment to include computers; ability to travel to, be physically present at, and complete the physical requirements of the position at any assigned location.

      Travel: 5%

      Attire: Business Casual

      Other: Must be eligible to work in the USA and able to pass a background check.

Keywords: Advance America, Spartanburg , Analyst Marketing Analytics, Advertising , Spartanburg, South Carolina

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