Admissions Director

Company: Eagle Point Senior Living
Location: Spartanburg
Posted on: February 22, 2021

Job Description:

This role is responsible for generating, responding to, and nurturing potential new resident leads and for transitioning inquiries into admissions to achieve 100% census in support of the community he/she serves. This role is supported and works closely with the support center's Communications and Marketing team to execute against timelines, deliver social media content and meet deadlines and activities that generate new admission interest.
Additionally, this role generates leads and responds to inquiries from various sources, including hospitals and rehab facilities, families, social media and other sources. Maintains strong support partnerships with all Executive Directors in assigned area, supporting and reporting to a Divisional Vice President. Duties/Responsibilities: --- Increases census with appropriate residents across all assigned communities by 3% per quarter, as directed by DVPO
--- Conducts lead generation at the direction of Marketing and Communications team for assigned communities
--- Conducts outreach to all avenues that may provide referrals for future residents such as social workers, rehab facilities, and hospitals in assigned geographical area
--- Develops and executes a comprehensive digital marketing campaign in coordination with the Marketing and Communications team
--- Receives and develops leads from contact center specialists to complete admissions process
--- Creates and maintains a robust contact/email list for each community
--- Monitors and maintains social media activity daily, with at least one post per day in each community
--- Encourages positive reviews/recommendations across digital platforms: ensuring the most recent activity is positive
--- Acts as brand ambassador for assigned communities speaking with the voice of authority about the culture and daily life in potential community.
--- Builds relationships with community partners
--- Uses CRM software and lead management process; run reports as directed by Marketing and Communications department
--- Tracks and develops all leads in our CRM program (MCM)
--- Performs other duties as assigned. Required Skills/Abilities: --- Sound judgment, independent work ethic with a bias toward action
--- Ability to quickly establish rapport with prospective families, referral sources, and internal partners
--- Social media savvy and working knowledge of digital marketing
--- Organized and data driven
Education and Experience:
--- Bachelor's degree in marketing, business, communications, or equivalent work experience.
--- Experience working in senior living preferred

Keywords: Eagle Point Senior Living, Spartanburg , Admissions Director, Executive , Spartanburg, South Carolina