Sr. Web Analyst (Remote)

Company: Purpose Financial
Location: Spartanburg
Posted on: May 15, 2022

Job Description:

Address : 135 N Church Street, Spartanburg, South Carolina, United States - 29306
Purpose Financial, Inc. is an innovative consumer financial services company that offers a diverse suite of credit products, promoting financial inclusion and meeting consumers wherever they are. Through its brands, the company is committed to helping customers achieve their version of financial stability in the moment and in the future. Since 1997, Purpose Financial has been a pioneer in the consumer credit and financial services market offering money solutions in over 1,200 storefronts locations and online lending. Providing services in over 27 states, Purpose Financial employs over 3,700 team members.
At Purpose Financial we are always on the lookout for motivated individuals who share in our values of mutual respect to join our team of outstanding professionals.
We offer:

• Competitive Wages
• Life/Health Benefits
• 401(k) Savings Plan
• Educational Assistance
• Paid Vacation/Holidays
• Employee Discounts
• Work-life Balance
• Business Casual Environment
• Paid Volunteer time off
• Rewards and Recognition Program
• EAPTo learn more about Purpose Financial visit Purpose Financial Website
  Position SummaryThis position reports to the Director of Acquisition Marketing and is responsible for understanding consumer digital behavior to guide website content and design for optimal, digital customer experience on advanceamerica.net and other company websites. The person best suited for this position will be a seasoned, analytical individual who uses data driven strategic thinking to discover insights into current website activity, provide action-driven recommendations to improve website performance, and monitor/report results of website usage, consumer digital conversion funnel, and any implemented website test/update. This individual will be instrumental in setting digital KPIs and evolving the digital measurement platform.Job Responsibility
  • Collaborate closely with agencies and internal departments
  • Assist marketing managers and agency/partners with campaign tracking needs and post-campaign analysis
  • Understand and deliver clear verbal and written explanations of complex data and performance metrics to key stakeholders utilizing data visualization tools
  • Provide recommendations and ideas to improve our marketing technology roadmap
  • Provide proactive insights based on regular analyses and special-request inquiries of digital performance
  • Continuously identify opportunities to modify reporting and analytic strategies to better meet the needs of the business.
  • Analyze potential changes to the website based on multi-variate testing results, closely track the results of changes or tests
  • Research and analyze competitor sites, as well as other companies that provide best in class user experience
  • Apply expertise in quantitative analysis, data mining, and the presentation of data to see beyond the numbers and understand how users interact with our sites
  • Develop strong understanding of traffic drivers and advertising revenue streamsJob Responsibilities Cont.
    • Provide recommendations for digital KPIs and responsible for continuously evolving the digital measurement platform
    • Serve as a digital marketing analytics subject matter expert, staying on top of news, trends, and best practices
    • Ensure consistent implementation process across all marketing web properties
    • Manage analytics requests that incorporate: web and blog/social media traffic and behavior; site conversions and funnels; customer feedback and satisfaction ratings
    • Manage, prioritize, and respond to ad-hoc requests for web performance analysis from internal marketing team
    • Work with agency to maintain and manage analytics tracking and page tagging standards
    • Build and maintain web analytics reports to monitor online business and communicate results and recommendations to key stakeholders regularly
      • Generate weekly/monthly trend and variance analyses of traffic and conversion dataEducation RequiredBS/MS degree in a quantitative, test-driven fieldExperience Required5+ years of experience in web user behavior analysis, advanced web analytics management; knowledge and applied experience with digital analytics for retail/e-retail business. Experience with A/B and multivariate experiments also needed.Knowledge Required
        • Excellent communication skills and ability to interact with all levels of end users and technical resources
        • Strong analytical and data visualization skills
        • Adaptability and flexibility to changing environment; and comfortable working in a dynamic, high volume, fast-paced environment.
        • Ability to develop and maintain business relationships.
        • Ability to manage multiple tasks, good organization, detail, and time management skills.
        • Ability to work independently with minimal direction, while also functioning and contributing as part of a team.
        • Ability to review large amounts of data, form hypotheses and draw meaningful patterns and insights from disparate data sources.
        • Strong critical thinking skills; able to understand goals and objectives of web products and projects and provide recommendations regarding how to use web metrics, customer feedback and market or industry benchmarks to monitor success towards goals and objectives.
        • Expertise usage of standard web analytics tools such as Google Analytics Suite, Google Search Console, Bing Webmaster Tools, Google Optimize, LogRocket, etc. and ability to leverage their advanced features and functionality to generate meaningful reports and insights in data visualization tools like Tableau.
        • Experience in web user behavior analysis and advanced web analytics methodologies.
        • Open-minded, willing to learn new technologies as required.
        • Working knowledge of HTML, CSS, SQL, PowerBI, Python, and JavaScript development and constraints, a plus.
        • SEO knowledge, a plus.Physical RequirementsSitting for long periods of time; standing occasionally; walking; bending; squatting; kneeling; pushing/pulling; reaching; twisting; frequent lifting of less than 10 lbs., occasional lifting of up to 20 lbs.; driving and having access during the workday to an insured and reliable transportation; typing; data entry; grasping; transferring items between hands and/or to another person or receptacle; use of office equipment to include computers; ability to travel to, be physically present at, and complete the physical requirements of the position at any assigned location.CompetenciesBusiness AwarenessCommunicating EffectivelyIntegrity/ComplianceCustomer AdvocacyInterpersonal SkillsProductivityResilienceResults/AccountabilityInclusivenessTravelMinimal, as neededAttireBusiness CasualOtherMust be eligible to work in the USA and able to pass a background check.All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability.
          
          Requisition ID: 35821

Keywords: Purpose Financial, Spartanburg , Sr. Web Analyst (Remote), IT / Software / Systems , Spartanburg, South Carolina