Social Media Specialist

Company: RNR Tire Express
Location: Spartanburg
Posted on: May 3, 2021

Job Description:

Marketing managers (social media) use platforms such as Twitter, Facebook and LinkedIn to promote brands by posting promotional content and interacting with an existing customer base.

Social media marketing managers can work 'in-house' promoting their own organisation's brands or they can work with clients at a marketing agency.

Responsibilities

• Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
• Generate, edit, publish and share daily content (original text, images, video or HTML) that build meaningful connections and encourages community members to take action
• Set up and optimize company pages within each platform to increase the visibility of company's social content
• Moderate all user-generated content in line with the moderation policy for each community
• Create editorial calendars and syndication schedules
• Continuously improved by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
• Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions

Requirements

• Proven working experience in social media marketing or as a Digital Media Specialist
• Excellent consulting, writing, editing (photo/video/text), presentation and communication skills
• Demonstrable social networking experience and social analytics tools knowledge
• Adequate knowledge of web design, web development, CRO and SEO
• Knowledge of online marketing and good understanding of major marketing channels
• Positive organisational attitude, detail and customer oriented with good multitasking and ability
• Fluency in English

Keywords: RNR Tire Express, Spartanburg , Social Media Specialist, Other , Spartanburg, South Carolina