Marketing Specialist

Company: Crane Co.
Location: Spartanburg
Posted on: June 3, 2021

Job Description:

RESPONSIBILITIES:

• Marketing Program Support: Assist with coordination of tradeshows and new product introductions
• Development of highly effective, original and targeted marketing copy (documents that flow together seamlessly and are consistent in approach, content coverage and level of detail) for the promotion and sale of Crane products
• Assist in development of company newsletters, technical papers, profiles, sales proposals, etc.
• Work closely with Product Managers, MarCom Director and Graphic Designers to develop effective sales collateral --prepare ads, catalogs, user manuals and guides, technical help books, online help documents and other reports
• Support other departments by writing & editing creative materials for promotions, direct marketing (email, newsletter), advertisements as well as website content, etc.
• Assimilate and structure information into creative, stimulating, "user-friendly" formats.
• Organize ideas and work at translating any technical language or jargon into text that the average reader can understand
• Update monthly event calendar / Circulate information to staff and suppliers
• Manage Brand Crane Platform (marketing store) and Apply and communicate Crane branding standards

Keywords: Crane Co., Spartanburg , Marketing Specialist, Other , Spartanburg, South Carolina