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Ecommerce Specialist

Company: SmileMakers, A Berkshire Hathaway Company
Location: Spartanburg
Posted on: June 20, 2022

Job Description:

Smilemakers E-Commerce Specialist Are you ready for a career where fun means business? Join us at Oriental Trading Company, a Berkshire Hathaway Company! **This is a hybrid position. You will work in the office on Tuesday, Wednesday, Thursday and from home on Monday and Friday.**General Summary of Purpose: As our SM E-Commerce Specialist, you will be responsible for updating website content and web merchandising designed to convert traffic on US and Canada websites. This includes, but is not limited to, monthly content updates, landing page creation, blog posts, seasonal merchandising and SEO improvements. This position is also responsible for providing accurate and timely reporting of SmileMakers digital marketing programs, for deploying weekly emails, and for providing training and back up support of other email functions. In a fast and dynamic environment, this position takes on troubleshooting and support of eCommerce enhancements. Essential Functions:

  • Executes monthly content updates to SmileMakers US and Canada websites. Includes updates to homepage and vertical market pages, category banners, landing pages and blogs ensuring mobile compatibility.
  • Performs monthly new product image uploads, including corrections/modifications.
  • Performs OMS image updates as dictated by Merchandise and sent by Creative.
  • Deploys weekly emails and provides training and backup support of other email functions. Includes HTML coding, testing, and troubleshooting issues related to email.
  • Collaborates with external vendors and Finance to prepare monthly digital marketing reports. Analyzes campaign performance and provides recommendations for improvement.
  • Works closely with Marketing to define landing page requirements and online placement.
  • Collaborates with Creative team for website user interface (UI) design.
  • Creates and maintains website redirects. This includes product, category and search redirects.
  • Performs initial troubleshooting for eCommerce support tickets and escalates to the appropriate person for timely resolution.
  • Monthly site audits to conformance to image size guidelines.
  • Responsible for monthly heatmap reporting of market homepages
  • Works with Merchandising team to improve SEO meta data for product, category and landing pages while ensuring content is being created with SEO best practices.
  • Implements ADA updates to follow guidelines.
  • Executes search result recommendations made by Merchandise and eCommerce Manager. Including, but not limited to, synonyms, search redirects popular code.
  • Participates in eCommerce website QA and user acceptance testing, including after business hours testing.
  • Abides by all policies and procedures of Oriental Trading Company and SmileMakers.
  • Maintains regular and predictable attendance.
  • Works cross-functionally and collaboratively with teams in Creative, Marketing and Merchandising to execute against all deliverables.
  • Assists with reporting on merchandising & digital campaigns as well as site performance as needed.
  • Performs other relevant projects and duties as assigned. Here's what you need to join the fun:
    • HTML coding skills, understanding of SEO basics.
    • Working knowledge of CSS and Photoshop; understanding of web ready graphics.
    • Knowledge of browser's capabilities, design constraints on the web, web site structure and functionality.
    • Technically savvy and able to learn new concepts and software applications quickly
    • Able to meet tight deadlines
    • Able to work both independently and within a team
    • Highly detail oriented with exceptional proofreading skills
    • Confident to handle multiple projects simultaneously and under deadlines
    • Results-oriented with a strong drive for achievement
    • Excellent organization and written and verbal communication skills
    • B2B marketing experience a plus
    • Associate Degree or College degree with relevant course work, or equivalent experience
    • Minimum one-year experience in eCommerce
    • All work and no play just isn't our style. Join us today! To apply in less than ten minutes click the "Apply" button or view a complete list of our current openings at http://www.myotccareer.com ATTENTION: If you are creating a new profile, you must Save the profile information and then login with your new user when prompted to complete the application process.SmileMakers (www.smilemakers.com) is the premier provider of patient giveaways and practice promotion products for the dental and medical markets. Founded in 1977, SmileMakers mission is to make smiles happen! In 2013, SmileMakers was purchased by Oriental Trading Company, the nation's largest direct retailer of value-priced party supplies, arts and crafts, school supplies, toys and novelties. With a corporate vision to "Make Life More Fun," Oriental Trading (a Berkshire Hathaway company) spreads joy and smiles to millions each year through a robust family of brands; Oriental Trading, Fun Express, MindWare, SmileMakers, Morris Costumes and halloweenexpress.com.EOE

Keywords: SmileMakers, A Berkshire Hathaway Company, Spartanburg , Ecommerce Specialist, Other , Spartanburg, South Carolina

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