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Martketing and Special Events Coordinator

Company: Spartanburg Philharmonic
Location: Spartanburg
Posted on: June 15, 2019

Job Description:

GENERAL SUMMARY:--The Spartanburg Philharmonic is the largest professional performing arts organization in Spartanburg with roots reaching back to the 1880's.--Our mission is to enrich, inspire, and educate the Spartanburg community through live performances of high-quality music.--The numerous mission-based programs include our Classics Series, Espresso Series, Bluegrass Spartanburg, Music Sandwiched In, Spartanburg Philharmonic Youth Orchestra, Spartanburg Music Trail and Link Up (partnership with Carnegie Hall).--JOB SUMMARY: The Marketing and Special Events Coordinator is responsible for planning, supervising, administering, and evaluating programs that meet or exceed attendance and ticket revenue goals for orchestra events and maximizing the visibility of the orchestra. This position will develop marketing plans, programs and communications to promote the mission of the organization, including but not limited to market research, innovative marketing content, marketing strategies, publicity promotions, digital marketing, public relations and audience development strategy.----Additionally, the position will plan and facilitate events, such as pre- and post-concert receptions, sponsored events, special luncheons or dinners.--This is a full-time position reporting to the Executive Director.--JOB DUTIES AND RESPONSIBILITIES:------------------Responsible for season subscription and renewal campaigns, advertising and special promotions, direct mail, and merchandising.------------------Crafts and implements an institutional marketing strategy, which includes strategically and creatively leveraging digital technologies, social media, and traditional media.------------------Maintains close contact with media outlets and fulfills media requests.------------------Solicits, arranges and organizes media interviews (print, radio, and TV) for full spectrum of activities.------------------Updates, manages and maintains website and social media accounts.------------------Writes press releases, emails, website content, newsletters, blog and magazine content.------------------Manages ad sales for program book.------------------Researches and develops marketing partnerships to explore new ideas and events that foster sales and grows new audiences.------------------Manages the Marketing Budget and sales goals for ticket revenue.------------------Coordinates, executes, and attends special events including pre- and post-concert receptions, sponsored events, and special luncheons or dinners.------------------Staff Liaison to Philharmonic Board's Audience Development CommitteeMaintain and coordinate implementation of an annual marketing and communications calendar.

Keywords: Spartanburg Philharmonic, Spartanburg , Martketing and Special Events Coordinator, Other , Spartanburg, South Carolina

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